Why SEO and PR should be friends

There’s a saying that you can never have too many friends, and we wholeheartedly believe that. When it comes to building your business community then the more the merrier too as it can take a village to make a business successful.

In the case of public relations (PR) and search engine optimisation (SEO), we believe they should definitely be friends and not sit in separate friendship groups. While PR focuses on building credibility, managing reputations, and engaging different stakeholder audiences through a variety of creative ways, SEO ensures that these efforts reach the right people through a targeted and optimised way via your favourite search engines. When combined, they create a powerful strategy for online visibility, brand authority, and audience engagement.

A friendship made in heaven
A PR strategy can encompass securing media coverage, thought leadership, and influencer partnerships – all of which can generate high-quality backlinks. These backlinks, when earned from authoritative sources, boost a client’s website SEO rankings and credibility. SEO experts can ensure that this PR content is optimised for search engines, making it more discoverable and valuable to users. The result? A well-rounded integrated communications and digital strategy that drives more visibility and trust. A great friendship!

Getting to know one another
Great PR campaigns tell compelling stories, and SEO ensures those stories are found. By integrating keyword research into PR content strategies right at the start, businesses, brands, and charities can craft press releases, blog posts, and thought leadership pieces that align with what audiences are searching for. This research from the outset, allows PR content to not only generate buzz but also drive organic traffic over the long term.

Friends stick together through good and bad times
Friends stick together through thick and thin, and in the event a crisis arises, PR can lead the communication strategy, while SEO works behind the scenes to promote accurate and favourable content over negative, incorrect, or misleading information.

Let’s always be friends
The digital world is constantly evolving, and so are the ways businesses, brands, and charities connect with their audiences. The most successful companies recognise that PR and SEO are not competing forces but complementary allies. By working together, they can amplify their reach, enhance credibility, and ensure long-term success in an ever-competitive online space.

Are your PR and SEO teams working in sync or in silo? Now is the time to invite them into your inner circle and hang out together.