We’re in the business of getting people’s attention. Once we have it, we communicate why your organisation exists and the problem you solve
Black Friday PR opportunities
Black Friday is one of the biggest shopping events of the year and it’s fast approaching on 27 November. Love or loathe, there’s no denying it offers businesses far more than an opportunity to reduce prices. With the right PR strategy, it can be a brilliant chance to raise brand awareness, attract new customers and create media coverage.
Why AVEs are the wrong PR metrics
If you’re measuring the success of your PR activity, it may be tempting to focus on just one number: Advertising Value Equivalents (AVE). But PR impact is far more than what it would have cost to buy the same amount of advertising space, so let us explain more.
How to turn data into PR stories
Every business collects data and you are probably sitting on a goldmine of interesting information and PR opportunities without even realising it. From customer trends and sales figures to survey results, website data and industry insights, company data can be a powerful way to potentially create a newsworthy PR story. The trick is knowing how to turn the numbers into something your stakeholders want to read.
Client testimonial
“Thanks to Sarah’s insight and expertise within the industry, she helped us launch a new charity to raise our profile, enabling us to secure much-needed funds and build a support network which we still rely on today. If you’re looking for someone reliable, professional, and kind…get in touch with her today.”
Client testimonial
“I began working with Sarah in November 2024 and she quickly became an invaluable part of the team. She is incredibly professional, highly efficient, and extremely knowledgeable in her field. Sarah is a genuine asset to the business, and I recommend her services with absolute confidence.”