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Should businesses work with celebrities?

Should businesses work with celebrities?

It depends on many factors but ultimately it needs to be an authentic and genuine partnership for the public and the media to believe it. Do not just work with celebrities for the sake of it as the partnership just won’t work and both parties will end up...

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Let’s debunk some PR myths

Let’s debunk some PR myths

The PR industry has a lot of misconceptions. We could have addressed them all in this article but that would have made a very long read so here’s our top three (for now)!
Myth: PR is just about writing and sending press releases?

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“Thanks to Sarah’s insight and expertise within the industry, she helped us launch a new charity to raise our profile, enabling us to secure much-needed funds and build a support network which we still rely on today. If you’re looking for someone reliable, professional, and kind…get in touch with her today.”

Susie Shaw

Founder & CEO, Mind Over Cancer