Expertise
We’re more than just traditional media relations (although we’re good at that too) and offer a range of comms services to suit your needs, time, and budget, and which complement your business and marketing strategy. Whether it’s for a project or on a annual retainer basis we can:
- Get to know you and the challenges you’re facing by creating a strategic and creative communications plan
- Deliver earned media coverage thanks to credible third party endorsement from journalists and influencers
- Create copywriting materials such as press releases, feature articles, advertorials, speeches, reports, blogs, awards entries, website copy
- Position you as an expert in your sector through the creation of a thought leadership strategy
- Create and manage film, photography, and audio assets
- Deliver and create events, press trips and product launches
- Support your social media channels. This also includes advice on working with influencers
- Offer issues and crisis management support, from training, planning and delivering comms on the days you need a helping hand
- Create public affairs and policy communications aimed at politicians, trade associations, and unions to influence change
- Provide investor relations advice and support if you are a FTSE business or publish financial reports
- Create and deliver internal communications plans for your staff and volunteers as they are your biggest and best advocates
- Deliver bespoke PR training workshops such as how to give great media interviews and dealing with crises
Preparation, preparation, preparation
The word training can create two reactions from people. One is a groan and do I really have to do this? And the other is excitement. A chance to learn, upskill, and become more confident in a certain area.
We hope you’ll see our training in the latter camp, and we offer two bespoke training opportunities for all types and sizes of businesses and charities. You don’t need to be a client and we can create sessions that are tailored for you and your industry.
Crisis communications training
It’s a sad fact that a business, brand, or charity will go through at least one fairly serious issue or crisis in its lifetime. How you deal with it is key and investing in crisis communications training will help you and your team stand in good stead.
We recommend allocating around 2 hours for the training and during that time you will learn:
What types of crises can affect a business
How the comms team should operate in a crisis
How to prepare for crisis interviews
Learn from other businesses on how not to deal with a crisis
Undertake practical exercises
For more tips and tricks read our news article here or to learn more about our training get in touch via our contact us form.
Media interviews training
Picture the scene. Your phone rings or an email drops into your inbox and it’s a journalist asking for a media interview. Can you come into the local radio or TV station to talk about your latest launch? Or can you spare 10 minutes to speak on the phone to a newspaper or magazine giving your opinion on the latest trend or craze?
We get it, it’s a scary ask but don’t feel like you are alone. We can provide tips and tricks that can help make these scenarios that little bit more comfortable for you and your team.
We recommend allocating around 2 hours for the training and during that time you will learn:
What makes a good news story
Should you say no comment in media interviews
Watch examples of how not to do media interviews
How to prepare for all types of media interviews
Undertake practical exercises
For more tips and tricks head to our news section here or to learn more about our training get in touch via our contact us form.