Clients
Case studies
House of Cybele
How we are telling their story
The challenge
After working in the industry for 25 years, interior designer Jennifer Anderson Haysom wanted to create a first-of-its-kind exclusive creative group for the finest UK architects, designers, craftspeople, and artisans to join but how could we support Jennifer’s vision to lauch House of Cybele?
The solution
- Source a venue for the launch and subsequent venues for quarterly events and become main liaison with various venues events teams
- Identify two charity partners that align with House of Cybele’s vision and objectives. We sourced United in Design and Heritage Crafts
- Research potential businesses to invite to events to ensure we were reaching the right audience
- Create a social media content plan
- Write website copy and design a sitemap for houseofcybele.co.uk
- Draft presentations slides for all events and source and brief speakers
- Source a videographer and photographer and create briefs for them to follow
- Write ticketing website copy and attendees emails
- Create a biography of Jennifer to help secure future media interviews and speaker opportunities
- Produce newsworthy press releases such as using research which shows 62 specialist crafts are at risk of dying out without industry support
The results - The launch event was a sell out and subsequent five events have followed suit
- To date, 22 pieces of media coverage have been secured, reaching a total potential audience reach of over 4 million and all receiving 100% positive journalist sentiment. Highlights include: South East Business magazine, Interior Designer magazine, FX Magazine, The Argus newspaper, Sussex Express newspaper, Brighton Journal, Sussex World, More Radio and The Guild of Master Craftsmen magazine
Mind Over Cancer
How we told their story
The challenge
We were tasked to support the launch of a new charity called Mind Over Cancer which was initially launching in East Anglia and provides free mental health support to those who were diagnosed with cancer from birth to 29, their families, friends and partners. So what did we do to support?
The solution
We created a launch announcement to help them raise an initial £50,000 and did this by:
- Created a photoshoot featuring a former young cancer patient, their partner and charity team, displaying the emotions young cancer patients and their family and friends face. A regional press release aimed at East Anglia media was drafted, securing media coverage like this
- Sourced and wrote patient case studies so their stories could be used for website content and social media channels
- Supported the appointment of its first patron, creating a press release and social media assets, securing media coverage such as here
The results - We helped it achieve its initial fundraising target and the charity has now become nationwide.
Testimonials
“The Club had never invested in PR before we worked with Sarah and she has completely opened our eyes. Sarah is approachable, flexible, creative and a problem solver and we are so looking forward to what we can achieve in year 2.”
“Thanks to Sarah’s insight and expertise within the industry, she helped us launch a new charity to raise our profile, enabling us to secure much-needed funds and build a support network which we still rely on today. If you’re looking for someone reliable, professional, and kind…get in touch with her today.”
“I began working with Sarah in November 2024 and she quickly became an invaluable part of the team. She is incredibly professional, highly efficient, and extremely knowledgeable in her field. Sarah is a genuine asset to the business, and I recommend her services with absolute confidence.”