News

Let’s be honest, we’ve all been there. You’ve been asked to present some new creative ideas to the boss, client or colleagues, and you’ve got nothing. Zero, nada, diddly squat!

Here’s another mystery from the world of PR which we will demystify for you. Do you need to write press releases to secure media coverage?

So here’s a question we get asked a lot. Should I pay for press coverage?

We’re in an age where advertorials, sponsored content, and influencer collaborations are part of the norm, so here’s some advice on how you can navigate this conundrum.

There’s a saying that you can never have too many friends, and we wholeheartedly believe that. When it comes to building your business community then the more the merrier too as it can take a village to make a business successful.

In the case of public relations (PR) and search engine optimisation (SEO), we believe they should definitely be friends and not sit in separate friendship groups. Here’s why.

These days there seems to be an awareness day, week, or month for pretty much everything. Heard about World Nutella Day? Or National Drink Wine Day?

Now we’re the first to admit, some public relations (PR) agencies or consultants may have created some of these in the first place ultimately for their client’s gain. But other events really are genuinely worthwhile and a great opportunity to shine a spotlight on a vital cause.

Yes, we’ve heard it all before – public relations (PR) people are spin doctors! They never tell the truth in order to get their clients out of awkward situations. The term “spin doctor” has been written many times in press articles, sometimes in reference to the PR adviser role governments may have, and often carries a negative connotation.

New year, new client! What a great way to start 2025 by announcing a new client. We are very pleased to be working with Slinfold Golf & Country Club.

We can’t believe we’re almost at the end of 2024 (how did that happen?) and we’re writing a review of five PR stories and campaigns we loved and did not love so much. So in no particular order…

Picture the scene. You’ve worked incredibly hard to start a business, coming up with the idea, putting in the graft, working long hours and invested lots of money. Its taken you years to build a good reputation but uh oh, suddenly an unexpected bump in the road happens and in a matter of minutes all that goodwill and good business reputation you have built up disappears.