Another day, oh and another podcast interview! So we were recently invited to speak on The Human Advantage podcast, which is a dedicated space for charities and businesses to recognise communication isn’t failing but how it lands often is.

Artificial intelligence (AI) is quickly becoming part of our everyday lives and the public relations (PR) industry like other industries is being drawn into its use. From copywriting to media monitoring, AI is reshaping how PR professionals work and how stories are shared. But there is also a worrying underbelly that has been appearing where AI is also being used for untruths and cutting corners.

Choosing a PR agency can feel a bit like dating. Everyone looks great on paper, they promise the world and say they “really get you” but once the honeymoon period is over, reality can hit fast. So how do you choose the right PR agency for your business?

We’ve gone and done another podcast interview. This time we got invited to chat about that tricky subject many businesses and charities get scared talking about…crisis communications and how to manage and protect your reputation when it all goes a bit Pete Tong!

Marketing and PR are often mixed up or lumped together. Same meetings, same budgets, same vague goal of ‘getting the brand out there’. But while they work brilliantly together and absolutely should complement one another, they are not the same thing. So let’s clear it up.

We’re starting 2026 on a high as we welcome Webtrends Optimize as a new client. Webtrends Optimize is an unrestricted, full-stack, cloud-based SaaS platform that combines data with a powerful suite of website optimisation tools, enabling customers to improve their visitors’ digital experiences and drive higher online conversions.

Let’s be honest. There are plenty of business awards programmes out there, perhaps too many and it could be someone’s full-time job just being an awards writer but don’t let the overwhelm get to you. If you are selective and reserve a bit of time a couple of times a year, awards can be a great boost to your business. Here’s why.

It feels like it was only a couple of months ago that we last wrote this review, looking back on a year of our favourite and not so favourite attempts at good and bad PR by other UK businesses. So here goes…

There was a time when every brand and their neighbour seemed to be commissioning surveys. Headlines like “One in five people admit to eating toast in the shower!” might have been a story once. But is this tactic still worth using if you’re planning your next PR campaign?