Every business collects data and you are probably sitting on a goldmine of interesting information and PR opportunities without even realising it. From customer trends and sales figures to survey results, website data and industry insights, company data can be a powerful way to potentially create a newsworthy PR story. The trick is knowing how to turn the numbers into something your stakeholders want to read.

This might sound like a very bizarre thing to say, especially in the midst of various heatwaves, but you need to celebrate Christmas now. In the PR industry it’s a well-known fact that journalists start writing and finalising copy for Christmas in the summer months.

If we told you that internal communications is just as important as external communications, would you believe us? For many businesses, external communications often takes priority. Companies invest significant time and budget to strengthen their external profile and reputation and communicating internally to staff, Trustees or volunteers often slips through the net.

Podcasts have rapidly evolved from niche content to a mainstream communications channel, with millions tuning in daily. For businesses, the appeal is clear: a podcast offers a direct, personal way to connect with audiences. But is running your own podcast the right move for every organisation?

For many organisations, partnering with a charity can feel like a natural next step in building a more purpose-led brand. From boosting reputation to engaging employees to positive PR, the appeal is clear. However, like any strategic decision, it is worth weighing both the advantages and potential drawbacks before committing.

Another day, oh and another podcast interview! So we were recently invited to speak on The Human Advantage podcast, which is a dedicated space for charities and businesses to recognise communication isn’t failing but how it lands often is.

Artificial intelligence (AI) is quickly becoming part of our everyday lives and the public relations (PR) industry like other industries is being drawn into its use. From copywriting to media monitoring, AI is reshaping how PR professionals work and how stories are shared. But there is also a worrying underbelly that has been appearing where AI is also being used for untruths and cutting corners.

Choosing a PR agency can feel a bit like dating. Everyone looks great on paper, they promise the world and say they “really get you” but once the honeymoon period is over, reality can hit fast. So how do you choose the right PR agency for your business?

We’ve gone and done another podcast interview. This time we got invited to chat about that tricky subject many businesses and charities get scared talking about…crisis communications and how to manage and protect your reputation when it all goes a bit Pete Tong!