Typewriter typing out the words what's your story

Fed up with advertising not working?

 

Once upon a time, there was a brilliant business – yours. The only problem? Everyone else was shouting louder. Then it discovered the secret the others were using to steal the spotlight: public relations (PR). Wait…what is PR?

View PR as promoters of your business, brand or charity, which helps set you apart from your competitors. Different to advertising, it has the power to reach audiences in a credible way by creating stories that establish conversations and get your stakeholders talking about you.

PR is also a protector of reputations. We’re undercover firefighters, preventing issues that start to spark from turning into infernos and crises.

Firefigher using his water hose

What we do and what sets us apart from other agencies

We’re an independent, consumer, corporate and B2B PR agency, delivering external and internal communications. Our passion is to see your business or charity grow by creating communications strategies that become an integrated part of your business and marketing plans.

Not only can we provide fresh strategic insight and highlight new perspectives you hadn’t thought of, we’re also experts in storytelling. We believe every organisation has a story worth telling but for people to hear and talk about that story it has to be told in the right way.

We use the power of words, images, audio and film to create and shape conversations to get your stakeholders such as customers, staff, the media, investors and policymakers talking about you. We strive to develop the most creative strategies as PR is more than press releases.

Purely PR image of team meating around a desk with laptop computers

Who we love working with

We’re curious and love learning and working with different types of businesses and sectors. We especially get that warm, fuzzy feeling supporting small and medium sized, founder owned and run British companies and charities. And if you are family run then even better!

PR is not just for large businesses with big budgets but for all shapes and sizes and you’ll be surprised with what you can achieve.

What we want you to feel when you work with us

We want you to feel excited about working with us but also feel like you are learning from us too as we aim to demystify what PR is. Our principles and values shape our culture, steer our work, and support our relationships with the media, clients, suppliers, and staff:

Meet the team

Sarah Henderson

Sarah Henderson

Managing Director

 

Sarah loves: Robbie Williams, dance music and Formula 1

Sarah hates: Snakes, horror films and sprouts

From royalty to rockstars, to charities, FMCG, retail, health, and manufacturing, our Managing Director Sarah Henderson has been there and done that in 20+ years of working in the PR industry.

After graduating with a BA Honours in Public Relations, Sarah has worked for some of the biggest high-profile brands at PR agencies across London and Sussex, such as TK Maxx, Homesense, Warburtons, Little Tikes, and Johnson & Johnson. Sarah has also been part of in-house PR teams for some of Britain’s best-loved and well-respected businesses such as the John Lewis Partnership, Costa Coffee, Nuffield Health, and Premier Foods.

For half of Sarah’s career she worked in the charity sector, at The Prince’s Trust and Teenage Cancer Trust. While at Teenage Cancer Trust, Sarah worked with some of the world’s most famous musicians and comedians, as part of the charity’s annual fundraising shows at the Royal Albert Hall. And experienced a story of a patient (Stephen Sutton) becoming global, putting a small UK charity in the world’s media spotlight, raising millions and half its annual income in three weeks.

In 2024, Sarah launched Purely Public Relations.