Case studies
Mind Over Cancer
How we told their story
To support a new charity called Mind Over Cancer in East Anglia, which provides free mental health support to young cancer patients and their families and friends, a launch announcement was planned to help them raise an initial £50,000.
- We created a photoshoot featuring a former young cancer patient, their partner and charity CEO, displaying the emotions young cancer patients and their family and friends face. A regional press release aimed at East Anglia media was drafted with an example of media coverage achieved here. In addition, patient case studies, website copy, and social media content were created. This all helped the charity reach its fundraising target.
- When the charity appointed its first patron, artist Remi Rough, a press release and social media assets were created. This secured media coverage in local media in London and East Anglia. Read example here.
- Ongoing PR support is continuing so the charity can grow and eventually become nationwide across the UK.
Client testimonials
“Thanks to Sarah’s insight and expertise within the industry, she helped us launch a new charity to raise our profile, enabling us to secure much-needed funds and build a support network which we still rely on today. If you’re looking for someone reliable, professional, and kind…get in touch with her today.”