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Why SEO and PR should be friends

Why SEO and PR should be friends

There’s a saying that you can never have too many friends, and we wholeheartedly believe that. When it comes to building your business community then the more the merrier too as it can take a village to make a business successful.

In the case of public relations (PR) and search engine optimisation (SEO), we believe they should definitely be friends and not sit in separate friendship groups. Here’s why.

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Should you use national awareness events to gain media coverage?

Should you use national awareness events to gain media coverage?

These days there seems to be an awareness day, week, or month for pretty much everything. Heard about World Nutella Day? Or National Drink Wine Day?

Now we’re the first to admit, some public relations (PR) agencies or consultants may have created some of these in the first place ultimately for their client’s gain. But other events really are genuinely worthwhile and a great opportunity to shine a spotlight on a vital cause.

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Why PR professionals are not spin doctors

Why PR professionals are not spin doctors

Yes, we’ve heard it all before – public relations (PR) people are spin doctors! They never tell the truth in order to get their clients out of awkward situations. The term “spin doctor” has been written many times in press articles, sometimes in reference to the PR adviser role governments may have, and often carries a negative connotation.

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Good vs bad PR in 2024

Good vs bad PR in 2024

We can’t believe we’re almost at the end of 2024 (how did that happen?) and we’re writing a review of five PR stories and campaigns we loved and did not love so much. So in no particular order…

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Years to build a business reputation, minutes to lose it

Years to build a business reputation, minutes to lose it

Picture the scene. You’ve worked incredibly hard to start a business, coming up with the idea, putting in the graft, working long hours and invested lots of money. Its taken you years to build a good reputation but uh oh, suddenly an unexpected bump in the road happens and in a matter of minutes all that goodwill and good business reputation you have built up disappears.

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PR versus advertising – Who wins?

PR versus advertising – Who wins?

If PR and advertising were going up against each other, who would come out on top? Some might argue PR, others might say advertising. Here are the pros and cons for both.

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Want to learn how to newsjack?

Want to learn how to newsjack?

Newsjacking might be a term you’ve not heard or done before but when done correctly it’s an effective, cheap, and simple way to get your business, brand, or charity in front of your key audiences. Here’s how…

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