Good vs bad PR in 2024

Good vs bad PR in 2024

We can’t believe we’re almost at the end of 2024 (how did that happen?) and we’re writing a review of five PR stories and campaigns we loved and did not love so much. So in no particular order…

Years to build a good business reputation, minutes to lose it

Years to build a good business reputation, minutes to lose it

Picture the scene. You’ve worked incredibly hard to start a business, coming up with the idea, putting in the graft, working long hours and invested lots of money. Its taken you years to build a good reputation but uh oh, suddenly an unexpected bump in the road happens and in a matter of minutes all that goodwill and good business reputation you have built up disappears.