This might sound like a very bizarre thing to say, especially in the midst of various heatwaves, but you need to celebrate Christmas now. In the PR industry it’s a well-known fact that journalists start writing and finalising copy for Christmas in the summer months.
If we told you that internal communications is just as important as external communications, would you believe us? For many businesses, external communications often takes priority. Companies invest significant time and budget to strengthen their external profile and reputation and communicating internally to staff, Trustees or volunteers often slips through the net.
Podcasts have rapidly evolved from niche content to a mainstream communications channel, with millions tuning in daily. For businesses, the appeal is clear: a podcast offers a direct, personal way to connect with audiences. But is running your own podcast the right move for every organisation?
For many organisations, partnering with a charity can feel like a natural next step in building a more purpose-led brand. From boosting reputation to engaging employees to positive PR, the appeal is clear. However, like any strategic decision, it is worth weighing both the advantages and potential drawbacks before committing.
Another day, oh and another podcast interview! So we were recently invited to speak on The Human Advantage podcast, which is a dedicated space for charities and businesses to recognise communication isn’t failing but how it lands often is.
Artificial intelligence (AI) is quickly becoming part of our everyday lives and the public relations (PR) industry like other industries is being drawn into its use. From copywriting to media monitoring, AI is reshaping how PR professionals work and how stories are shared. But there is also a worrying underbelly that has been appearing where AI is also being used for untruths and cutting corners.