For many organisations, partnering with a charity can feel like a natural next step in building a more purpose-led brand. From boosting reputation to engaging employees to positive PR, the appeal is clear. However, like any strategic decision, it is worth weighing both the advantages and potential drawbacks before committing.
Another day, oh and another podcast interview! So we were recently invited to speak on The Human Advantage podcast, which is a dedicated space for charities and businesses to recognise communication isn’t failing but how it lands often is.
Artificial intelligence (AI) is quickly becoming part of our everyday lives and the public relations (PR) industry like other industries is being drawn into its use. From copywriting to media monitoring, AI is reshaping how PR professionals work and how stories are shared. But there is also a worrying underbelly that has been appearing where AI is also being used for untruths and cutting corners.
Choosing a PR agency can feel a bit like dating. Everyone looks great on paper, they promise the world and say they “really get you” but once the honeymoon period is over, reality can hit fast. So how do you choose the right PR agency for your business?
We’ve gone and done another podcast interview. This time we got invited to chat about that tricky subject many businesses and charities get scared talking about…crisis communications and how to manage and protect your reputation when it all goes a bit Pete Tong!
Marketing and PR are often mixed up or lumped together. Same meetings, same budgets, same vague goal of ‘getting the brand out there’. But while they work brilliantly together and absolutely should complement one another, they are not the same thing. So let’s clear it up.