How to choose the right PR agency

How to choose the right PR agency

Choosing a PR agency can feel a bit like dating. Everyone looks great on paper, they promise the world and say they “really get you” but once the honeymoon period is over, reality can hit fast. So how do you choose the right PR agency for your business?

Difference between marketing and PR

Difference between marketing and PR

Marketing and PR are often mixed up or lumped together. Same meetings, same budgets, same vague goal of ‘getting the brand out there’. But while they work brilliantly together and absolutely should complement one another, they are not the same thing. So let’s clear it up.

New client Webtrends Optimize

New client Webtrends Optimize

We’re starting 2026 on a high as we welcome Webtrends Optimize as a new client. Webtrends Optimize is an unrestricted, full-stack, cloud-based SaaS platform that combines data with a powerful suite of website optimisation tools, enabling customers to improve their visitors’ digital experiences and drive higher online conversions.

Why entering awards is worth it

Why entering awards is worth it

Let’s be honest. There are plenty of business awards programmes out there, perhaps too many and it could be someone’s full-time job just being an awards writer but don’t let the overwhelm get to you. If you are selective and reserve a bit of time a couple of times a year, awards can be a great boost to your business. Here’s why.