Let’s be honest. There are plenty of business awards programmes out there, perhaps too many and it could be someone’s full-time job just being an awards writer but don’t let the overwhelm get to you. If you are selective and reserve a bit of time a couple of times a year, awards can be a great boost to your business. Here’s why.
It feels like it was only a couple of months ago that we last wrote this review, looking back on a year of our favourite and not so favourite attempts at good and bad PR by other UK businesses. So here goes…
There was a time when every brand and their neighbour seemed to be commissioning surveys. Headlines like “One in five people admit to eating toast in the shower!” might have been a story once. But is this tactic still worth using if you’re planning your next PR campaign?
If you’ve ever flicked through a magazine and spotted a skincare product in the editor’s picks, noticed a handbag in a style feature, or seen a particular brand on your favourite TV drama, you’ve probably witnessed product placement.
Sometimes you just have to practice what you preach to your clients and undertake media interviews as well, so in the ultimate role reversal we are excited to reveal that Purely Public Relations has hit the airwaves and appeared on the Matthew Cox Enterprise podcast.
Here are two words that get mentioned regularly: thought leadership. So what is it, why should you do it and how do you do it? Well don’t fear, we’re here to help myth bust once again for you, so let’s dive right in.