Want to learn how to newsjack?

Want to learn how to newsjack?

Newsjacking might be a term you’ve not heard or done before but when done correctly it’s an effective, cheap, and simple way to get your business, brand, or charity in front of your key audiences. Here’s how…

Should businesses work with celebrities?

Should businesses work with celebrities?

Should businesses work with celebrities? So should businesses work with celebrities? Well, it depends on many factors but ultimately it needs to be an authentic and genuine partnership for the public and the media to believe it. Do not just work with celebrities for...
Let’s debunk some PR myths

Let’s debunk some PR myths

The PR industry has a lot of misconceptions. We could have addressed them all in this article but that would have made a very long read so here’s our top three (for now)!
Myth: PR is just about writing and sending press releases?