Five tips to get creative
Let’s be honest, we’ve all been there. You’ve been asked to present some new creative ideas to the boss, client or colleagues, and you’ve got nothing. Zero, nada, diddly squat!
Should you write press releases to secure media coverage?
Here’s another mystery from the world of PR which we will demystify for you. Do you need to write press releases to secure media coverage?
Should you pay for press coverage?
So here’s a question we get asked a lot. Should I pay for press coverage?
We’re in an age where advertorials, sponsored content, and influencer collaborations are part of the norm, so here’s some advice on how you can navigate this conundrum.
Why SEO and PR should be friends
There’s a saying that you can never have too many friends, and we wholeheartedly believe that. When it comes to building your business community then the more the merrier too as it can take a village to make a business successful.
In the case of public relations (PR) and search engine optimisation (SEO), we believe they should definitely be friends and not sit in separate friendship groups. Here’s why.
Should you use national awareness events to gain media coverage?
These days there seems to be an awareness day, week, or month for pretty much everything. Heard about World Nutella Day? Or National Drink Wine Day?
Now we’re the first to admit, some public relations (PR) agencies or consultants may have created some of these in the first place ultimately for their client’s gain. But other events really are genuinely worthwhile and a great opportunity to shine a spotlight on a vital cause.