Why PR professionals are not spin doctors

Why PR professionals are not spin doctors

Yes, we’ve heard it all before – public relations (PR) people are spin doctors! They never tell the truth in order to get their clients out of awkward situations. The term “spin doctor” has been written many times in press articles, sometimes in reference to the PR adviser role governments may have, and often carries a negative connotation.

Good vs bad PR in 2024

Good vs bad PR in 2024

We can’t believe we’re almost at the end of 2024 (how did that happen?) and we’re writing a review of five PR stories and campaigns we loved and did not love so much. So in no particular order…

Years to build a business reputation, minutes to lose it

Years to build a business reputation, minutes to lose it

Picture the scene. You’ve worked incredibly hard to start a business, coming up with the idea, putting in the graft, working long hours and invested lots of money. Its taken you years to build a good reputation but uh oh, suddenly an unexpected bump in the road happens and in a matter of minutes all that goodwill and good business reputation you have built up disappears.